
Bait-and-switch originally described retail companies using false advertising to draw in customers with an attractive offering. Once they’re on-site, the great deal they came in for is no longer available, but more expensive alternatives are available. The unsuspecting shopper shifts their attention to what’s within easy reach and a sale is made.
Misleading or false advertising in the commercial domain is not uncommon. But the bait and switch also happens in some workplaces. Sometimes the job described in an online job posting and even during an interview turns out to be different than the actual job.

Over the past few years, I have heard similar stories from clients who described professional roles and work assignments that have been quite different than what they had expected based on what was advertised.
One client said, “I joined a new accounting firm with the promise of a range of desirable clients to work with, but instead I ended doing payroll for the company and given almost no other tasks.”
In my role as a career coach, I see this as a huge failure in terms of company HR policies. It’s clearly a bait-and-switch tactic to unload unappealing ‘grunt work,’ undesirable work hours, or an unreasonable workload on a new employee hoping they won’t notice or make any waves because they are new to the organization.
It is truly insidious because the employer’s deceptive strategies are often tolerated or overlooked by the person who has been baited because they are counting on the misleading tasks eventually paying off. They often assume that these ‘different and unanticipated’ tasks are only temporary and that they will someday obtain the job role and or assignments they initially were promised.

This is a definite workplace bait-and-switch, and one that can happen months if not years after obtaining a job.
Helping people avoid getting caught in a bait-and-switch scenario is not easy. Most of the time, a new employee has to start the job and stay in it for a while to recognize if they have in fact been misled. At first, they might just assume there is some work experience and training that must be acquired before attaining the promised title and or role. Likewise, a longer-tenured employee who sees their workplace change has to ride things out long enough to see that things have changed and that those changes are not temporary.
So what are your options, if you’ve landed in a bait-and-switch situation? While you may be tempted to confront your employers, it is unlikely to have a positive result without a lot of preparation and a carefully planned approach. After all, bait-and-switch doesn’t happen because of an oversight; it is almost always intentional.
You may feel you’ve been deceived; you may feel angry. You may be looking for another job. Whatever you do, do it with careful thought and preparation. I can help.
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If you’d like to discuss any of the issues addressed in this blog, I invite you to contact me privately by phone (I offer a no-obligation, free 15-minute initial phone consultation), email, Twitter, LinkedIn, or Facebook.

More than career coaching, it’s career psychology®.
I/O Advisory Services – Building Resilient Careers and Organizations.™
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