Also known as I/O Psychology, Industrial and Organizational Psychology is the scientific study of working and the application of that science to workplace issues facing individuals, teams, and organizations. The scientific method is applied to investigate issues of critical relevance to individuals, businesses, and society. Outside of North America, this branch of psychology is called Work Psychology and/or Business Psychology and/or Occupational Psychology. It’s an applied discipline within psychology.

Important aspects include an understanding of social processes within organizations (e.g., teams), recruitment, leadership, and a thorough understanding of the person-organization interface. The ultimate goal is enhancing organizational effectiveness and individual well-being.

With this specific knowledge and insight, businesses and other organizations are able to figure out the best and most sophisticated solutions to issues that arise within their companies or organizations. Through expert counseling, consulting, and coaching, change, and improvement is always made evident in the long run, from the business itself down to its individual employees. Here are a video and a two-part series of blog articles that explains why Dr. Helen Ofosu uses I/O Psychology as a foundation for career coaching and HR and related services.